Most first stores fail on the boring items — a missing returns policy, a phone number nobody answers, a payment method that only works on weekdays.

Before you build

Decide what you sell, who buys it, and how it reaches them. The website is the last step, not the first.

Before you launch

Delivery times you can actually meet, a returns policy you can afford, and someone answering messages within a working day.

Before your first ad

Place an order yourself. Refund it. Ask a friend to place one. Fix whatever confused them.